Social media is a great way to connect with potential new clients as well as your existing clients. It gives you direct access to the people you want to help and creates the opportunity for you to communicate with them at any time and build meaningful relationships.
How do you optimize Social Media for your business?
Keep your personal and professional accounts separate
The people who visit your private account are usually friends, family and loved ones, you might use this space to post personal photos, videos and captions which you don’t want your existing, and new, clients to see. Protect your private space by taking control of what the public can or can’t see.
The goal of your professional account should be to advertise your business and connect with your key demographic, these posts may not be of interest to your friends and loved ones. Your professional account is where you should implement a marketing strategy.
Your strategy should focus on producing content that will engage your ideal clients and persuade them to commit to your services.
As a PT, posting three to four times a week is a great place to start. This will give your clients a chance to get to know you and your brand. Once your business starts to gain momentum, start posting more often and don’t forget to post to your stories too.
People work with people! They are interested in getting to know the person behind the brand, with this in mind, consistency and intention are very important when it comes to your marketing strategy.
To determine when the best time to post is, you should regularly check your Insights to see how your audience is engaging with your content.
Produce quality content
Be mindful that your content is providing your existing and new clients with valuable information. You can do this by offering fitness, lifestyle and nutrition tips. Make use of videos, images, collages and carousels. Soon enough, you will see an increase in traffic to your social media platforms.
Need more tips or advice?
The BODYCORE Team is here for you, so get in touch today!