What has Lockdown life taught Fitness Professionals?

It has shown that if you have a solid strategy and the right mindset, you can successfully run your business and grow your clientele completely online.

How have Personal Trainers been doing this?

Identifying a niche

This will be your area of expertise. Be intentional and clear about what this is so your existing and new clients know exactly what they will be getting when they commit to working with you.

Consistently market your services

Choose which platforms are going to be the best to spread the word about your services. For Personal Trainers, Social Media is a fantastic place for you. There are over 2 billion Social Media users, so you’re bound to find new clients amongst them.

Make Technology your buddy

Do your research into the platforms and software that will make managing your business more effective and easier. Whilst Social Media acts as your shop window, a well put together website will inform your existing and new clients about who you are and what you can do for them. WordPress is fantastic when it comes to building a professional website at a low cost. You will also want to get to grips with Mailchimp. This will allow you to send email blasts for free to promote your business. It is also advisable to look into the different options available for when you start collecting clients’ payments.

Keep learning

The fitness industry is constantly changing, so you will need to move with the times. Developing new skills and staying up-to-date with the latest fitness techniques and trends and nutrition tips should be an ongoing process. This will both provide your clients with a better service and ensure they don’t get bored with their programmes.

BODYCORE are committed to the personal and professional development of our Trainees. We build strong, successful, and inspiring Personal Trainers, PT MENTORS® and health practitioners.

We pride ourselves in the community that we have created to support our Trainees in discovering their true potential.

If you’re in need of more tips or in need of upskilling, we want to hear from you.

Get in touch today!